TL;DR
If your product discovery experience isn’t working, you’re losing revenue.
Quizzes, lookbooks, surveys, and polls help customers find what they actually want.
Real-time insights from these tools improve engagement, conversion, and retention.
Here’s how to get started—this week.
You’ve got traffic. You’ve got products. But most of your visitors? Still bouncing.
If your discovery experience doesn’t guide customers to what they actually want, they’ll leave before you get the chance. And while some brands throw more budget at targeting or try to personalize with stitched-together third-party data, the better move is simpler: make discovery easier, faster, and more relevant.
And you don’t need a dev sprint to do it.
The fixes below are fast to launch, surprisingly effective, and easy to start this week. All built around interactive experiences that help customers move from “just browsing” to “this is exactly what I need.”
1. Quizzes: Guide Shoppers to the Right Choice
Forget complicated personalization engines. A simple quiz can be your most effective product discovery tool. Think: “Find your perfect skincare routine,” “Which grill is right for your backyard?” or “Pick your coffee personality.”
These aren’t just fun—they’re functional. They help shoppers self-identify what they need, and narrow the field to the best-fit products.
For example, RMS Beauty uses a skincare quiz to help shoppers find the perfect products based on their skin type, concerns, and preferences. This approach goes beyond simply presenting a list of options—it creates a personalized journey where customers feel that their unique needs are being taken into account. The result? 40% improvements in Average Order Value (AOV) and Conversion Rate (CVR).
What to do this week:
Pick one product category where customers often hesitate (e.g. skincare, supplements, mattresses).
Write 3-5 simple questions that would help a customer narrow down their choice.
Use a no-code quiz tool to publish it on your homepage or category page.
2. Lookbooks: Inspire Through Visual Exploration
When shoppers can see how your products work together, they’re more likely to buy more. That’s where lookbooks come in—they blend storytelling and shopping in one scrollable experience.
Free People is a great example of a brand using lookbooks to inspire discovery and drive purchases. The fashion retailer’s shoppable lookbook features curated collections that make it easier for shoppers to imagine how different pieces complement each other.
What to do this week:
Choose 5–10 products from a current promotion or new drop.
Group them around a theme like “Summer Essentials” or “Work From Anywhere.”
Create a visual guide using lifestyle imagery and link each item directly to a product detail page.
3. Surveys: Turn Preferences into Personalization
Want to know what your customers are looking for today? Ask. A short survey can help you personalize their journey—and collect profile data that fuels smarter campaigns.
Brands like Exotic and Prestige Travelers have successfully implemented surveys to gather data about customer preferences, and then used that information to personalize product recommendations and increase conversion rates. The beauty of surveys like this one is that they offer actionable insights, allowing you to continuously optimize the discovery process based on what your customers actually want.
What to do this week:
Add a 1-question survey to your homepage or landing page: “What are you shopping for today?”
Route answers to different product collections or recommendation modules.
Log responses to build better segments and personalize email flows.
4. Live Polls and Voting: Engage and Learn in Real Time
Polls are the simplest way to spark engagement and collect fast feedback. They also build brand interaction while giving you valuable insight into what your audience cares about.
For example, the NFL and U.S. Olympic and Paralympic Hall of Fame have embraced polls and real-time engagement to drive community participation and fine-tune their content strategy based on direct fan input.
What to do this week:
Post a simple this-or-that poll on your site or in a campaign email (“Which color would you wear?”).
Use the responses to spotlight products or inform your next launch.
Reuse the data in retargeting campaigns or to build audience segments.
5. Branded Surveys: Make Product Discovery Feel Personal
Surveys don’t have to feel transactional. When they’re thoughtfully designed, they can reflect your brand’s personality and help customers feel seen. Done right, branded surveys double as both discovery tools and conversion drivers—capturing real intent while reinforcing your voice.
For example, Love Wellness uses a branded survey to ask users about their multivitamin needs and preferences. Based on their answers, the brand can recommend tailored solutions and products that align with the customer’s responses, increasing the chances of conversion.
What to do this week:
Choose one product line where shoppers often need more guidance (e.g. supplements, skincare, plans).
Write 3–4 questions using your brand’s voice—make it conversational, not clinical.
Use the results page to recommend a product or product bundle with a direct add-to-cart option.
Bonus: Log answers to personalize future email or SMS campaigns.
Using Interactive Content to Guide Smarter Product Discovery
Great discovery doesn’t happen by chance. It happens when you give your customers tools to help themselves—and use the data they give you to make their next step even easier.
Start small. Test fast. Let customers show you what they need. And turn product discovery from a pain point into your most powerful conversion engine.
Want to see how BlueConic can help you create personalized, data-driven discovery experiences? Request a demo today and start turning product discovery into your most powerful conversion engine.
